We embarked on an exhilarating rebranding journey with hellochef, the UAE’s premier meal kit provider. Recognizing the need to evolve beyond their initially and hastily selected logo, our client entrusted us with the mission to refresh their brand identity. Through a series of collaborative workshops, their in-depth audience analysis, and meticulous market research, we guided our client on a transformative path towards discovering a brand identity that truly reflects their ethos.

We meticulously crafted a comprehensive design system, ensuring a seamless and enduring brand identity. This system is more than just an aesthetic overhaul; it’s a strategic toolkit designed to maintain brand consistency, ease of implementation, and to encapsulate the essence of hellochef – a celebration of life through cooking. The new branding eloquently articulates the joy, vibrancy, and premium quality that hellochef offers their audience, making every meal cooked, an extraordinary experience.
Welcome to the new, reinvigorated face of Hello Chef, where culinary delight meets innovative design.