We recently undertook the invigorating challenge of rebranding eventlab, a distinguished recruitment & staffing agency renowned across the GCC region. Our client recognised that while the original eventlab branding had fulfilled its role admirably, it did not quite represent the expansive scope that the company has grown to carry. Thus, the time had come for a significant evolution. As eventlab transitioned from a solely event-focused company to a multifaceted enterprise, it became apparent that a more wholesome brand identity was essential for adequate representation.

Our approach was a strong balance of preservation and innovation. We retained key elements from the original brand to maintain continuity, whilst executing a comprehensive overhaul to align with eventlab’s ever-evolving potential. Our aim was to craft an identity that is not just contemporary and approachable, but one that truly encapsulates eventlab’s core values.

Through a series of iterative workshops and close collaboration with our client, we crystallized a brand identity that truly embodies eventlab’s core positioning. We developed a robust design system which facilitates the brand’s communicative strategy in its wide variety of expressions. The result is a bold, modern, and community-centric brand identity that aligns with eventlab’s ongoing vision. This new look is more than just a visual refresher; it’s a testament to eventlab’s commitment to bringing people together to collaborate and achieve collective success.