Embarking on an exhilarating rebranding journey with Hello Chef, the UAE’s premier meal kit provider, meant redefining their identity beyond a hastily chosen initial logo. Tasked with refreshing their brand, the process involved collaborative workshops, in-depth audience analysis, and meticulous market research to uncover a visual identity that truly reflects their essence.
A comprehensive design system was crafted to ensure a seamless and enduring brand presence. More than just a visual refresh, it became a strategic toolkit for maintaining consistency and ease of implementation. The new branding brings Hello Chef’s essence to life—making it feel like something people can truly relate to in their homes.
The results speak for themselves: customer engagement doubled, and the brand successfully set itself apart in the UAE market.
Now, Hello Chef stands as a unique and lovable brand, capturing the joy of cooking through a vibrant, distinctive identity.
Welcome to the reinvigorated face of Hello Chef—where culinary delight meets innovative design.
